One of the biggest concerns health and beauty professionals express when moving from one salon to another concerns their clientele—specifically, retaining their loyal clients after they’ve made a move. While there’s no way to be 100% certain your clients will follow you once you make a move into one of Salons de Beauté’s salon suites in Lawton, there are plenty of things you can do to encourage your existing clients to follow you to your new location.

The first thing you should do when planning a move is pretty common sense: tell your clients! If you’re moving, let them know as soon as you can. And of course, if you know exactly where you’re moving to, tell them. You may even wish to get some nice reminder cards printed with your new address and contact information—even a map!—as well as your new salon’s Facebook, Instagram, and Twitter accounts. There are plenty of sites like Zazzle and CafePress that will let you design your own custom-printed business or announcement cards with fun colors and prints. You can even have them printed with an offer—a 10% or even 20% discount on presentation of the card at your new location for a cut, color, mani-pedi, or massage can be a big incentive for your existing clients to follow you!

Speaking of your social media accounts, make sure your various social outlets are also updated with your new information—and keep them current with what’s going on with your new place, whether it’s a fun remodel, great cuts or services you’re offering, or specials for existing clients as we mentioned above.

If you can’t reveal your new location or details about your move, there are other ways to keep in touch with your clients—never fear! You can always ask if your clients would be comfortable providing you with their personal contact information, such as an email address, so you can get in touch when you’re set up. Just remember to let them know you’re keeping your move quiet for now. And, of course, if your clients ask why you’re moving, keep it professional: even if a specific person or a set of conditions has prompted your decision to leave, don’t badmouth your current salon, manager, or co-workers. For all anyone knows—or needs to know—your move is wholly because you’re moving up in the world and ready to make a positive change in your life because you’re so successful and talented!

The above strategies will certainly help you retain your clientele when you move into your own mini salon suite at Salons de Beauté. But, sometimes, your move will just be prohibitive to an existing client, whether it’s due to location or distance or some other concern. In that case, it’s a good idea to set your client up with someone you know and trust to take care of them after you’re gone. Your friend will appreciate it—and who knows, they might just send a new client your way in return!

Salons de Beauté is a great move for self-motivated stylists, colorists, nail techs, and other beauty pros who want to be their own boss. Contact us today and see what we have to offer self-motivated, visionary beauty professionals like you!