The holiday season is a busy time for salon owners, hair stylists, nail techs, and aestheticians. People have a lot of parties to attend between Thanksgiving and the New Year, and they want to look their best for them. That means getting haircuts and fresh color, festive nails, facials, and brow waxing. So if you work in one of our local salons in Lawton, or have just opened your own mini salon suite with Salons de Beauté, get ready for a big rush—and get excited for the extra income opportunities the holiday season provides small business owners just like you.
If you really want to earn a few extra bucks around the holidays, consider doing some easy holiday marketing both online and in-store. That’s right! You should absolutely deck the halls of your salon with boughs of holly, festive lights, and other odds and ends that put people in the mind of giving (and spending). Some people like to go all out with that sort of thing, using tinsel and even Christmas music to put people in the right frame of mind. Others like a subtler touch—a few holiday decorations, but no Christmas music, to make their spa an oasis from the holiday hustle and bustle. Embrace your individual style! But while you’re decorating your salon, don’t forget that your social network is also a great place for holiday marketing.
That’s right—your social network! You can really use it to your advantage this time of year. First and foremost, let your social media followers know you’re open (and eager!) for business during the holidays. Make sure to note any changes in your days or hours, but also let them know your schedule is already filling up fast. That sort of information will inspire your clients to give you a call and make sure their spot is reserved.
The holidays are also a great time to move your stock. Try pushing your retail salon products to the maximum. Put everything you have out in a nice holiday display, and run two-for-one specials that will have your clients buying what they need, but also considering their friends and family. A sign in-store or a subtle hint while they’re in the chair can be great motivators for clients to open their pocketbooks, but again, don’t forget your all-important social media. An exclusive online coupon can get people in the door. Salon products are just the sort of thing people like to have on hand to give to friends, both as a main gift or a last-minute present, so there’s no harm in suggesting how nice it is to find a luxury conditioner or sparkly nail polish under the tree.
Remember that the holidays are a time for joy and giving and family—and here at Salons de Beauté, we consider all our clients family. So, happy holidays from us to you!