When you’re still learning your trade as a salon or beauty industry professional, it’s easy to dream about your future—what you’ll be doing, where you’ll be working, how your own space will look one day. But then you finish your coursework, get your diploma, and “one day” becomes “right now.”
Those first moments as a recent grad and a new beauty industry professional can feel intimidating, but just like anything else, forewarned is forearmed. The truth is, you should be excited—you made it through school and you’re going to apply everything you’ve learned to the real world now! So, by reading up on the challenges faced by professionals who are just starting out in the industry, you can come at any new situation with confidence that you can rise to the challenge. Here are nine things all beauty industry hopefuls should know before making the leap from student to professional!
- You’ll Never Stop Learning
For better or for worse, the learning doesn’t stop once you graduate! Everything changes in this industry, and the best professionals keep up with the times. Makeup trends change with the seasons, hairstyles come and go, massage therapy techniques alter as new studies are done, and new tools come out to aid cosmetologists. Sure, you’ll always have those things you do best, and you’ll settle into certain timeless styles and popular techniques that suit you and your clientele, but there are always going to be opportunities for you to improve and grow and change. Get used to the idea that you’ll always be a student!
- You’ll Tap into Creativity You Didn’t Know You Had
The stereotype of students being lazy party animals doesn’t ring true to dedicated learners who are there to fulfill the requirements necessary to get out in the world and achieve their dreams. For those sorts of future professionals, school can be hard, exhausting work! Once you leave the classroom and you’re out in the real world of professional life, you’ll finally have the chance to explore your personal style and develop your creative impulses in ways you couldn’t have imagined when you were in school. You can take what you learned in cosmetology school and do truly amazing things with those skills, take what you learned about the human body in massage therapy school and make people feel better. Pros who have “been there” predict that once you’re working full-time, you’ll come up with all sorts of ideas, and they’ll keep on coming every time you open a magazine, talk to a new client, or watch a new TV show. So, why not buy yourself a notebook as a congratulatory gift for graduating and jot those new ideas down in style?
- Instagram and Pinterest Can Be Deceiving
Above, we talked about finding inspiration everywhere. That can be an amazing thing, but it can also lead to negative feelings, especially when it comes to seeing what your peers are doing on social media. Studies have shown that social media is a double-edged sword. Yes, it can perk us up, make us laugh, keep us connected… but it can also foster feelings of inadequacy when we see what our friends in the industry are up to. When you see the amazing haircuts or great nail jobs or excellent reviews of your colleagues, if you don’t feel your work is at the same level, it can really make you feel a bit envious. So, just remember… we tend to put the “greatest hits” of our life on social media. You only post selfies when you look good, right? So why would your contemporaries post their bad cuts or the terrible reviews they receive at their salons in Lawton? When you see their work, don’t be discouraged. You’ll get where they are… and remember that they’re probably feeling similarly about seeing only your best work, too!
- You Can Make Lifelong Clients and Friends
The health and beauty industry is a people-focused industry. You’ll be dealing with people every single day, whether they’re your clients or other pros! This means you’ll have plenty of opportunities to forge the sorts of relationships that will last you a lifetime, whether with other professionals or your clients. The people you went to school with, the people you see in the chair month after month: they’ll be with you for years to come!
- It’s More Than Beauty Therapy
The beauty industry is a service industry, it’s true… you’re providing haircuts and color, nail jobs or facials, but you’re also providing something intangible. You’re providing attention, sympathy, and a listening ear. You’ll learn a lot about your regular clients, trust us, and it’s good to be careful with what you’ve learned and how to give advice, because your clients won’t just ask you about what looks best on them, or how to stretch after Zumba to avoid another pulled hamstring. They’ll ask you about their boyfriends and girlfriends, about how to deal with their mothers, and more. It’s a big responsibility, so use your power wisely!
- You’ll Benefit from an Industry Expert
Mentorship helps new beauty pros thrive. Articles like this are full of good advice (at least, we think so!) but a personal relationship with someone who’s been in the trenches and whose style you like… that’s invaluable. It can be intimidating to approach a seasoned professional for advice or with an appeal for mentorship, but it can definitely be a high risk/high reward situation. Or, think about a mentorship program!
- You’ll Need Some Space
There’s an old saying in business that no one ever gets wealthy working for someone else. That can definitely be true in the health and beauty industry. While opening your own salon used to be a dream for established professionals, even newly minted health and beauty industry workers can afford their own salon in Lawton with a mini salon suite at Salons de Beauté. Leasing a mini salon means you can keep more of the money you earn—including turning a bigger profit on retail products—and most of all, build a business you can call your own!
- Success Comes from Dedication and Commitment
The dedication and commitment that kept you going through school are crucial tools you’ll need in the “real world.” While school might have seemed challenging, you’ll be facing new difficulties now that you’re a real professional. Those who succeed never lose that spirit of adventure and sense of “I can do this!”
- In the End, You’ll Never Want Any Other Job
While it can seem hard at times, once you’re in a groove as a health and beauty industry pro, you’ll never wish you were doing anything else. It’s said that the secret to happiness is finding something you’re good at, you enjoy doing, and can get paid for. Well, congrats! You’ve done it! So, while the road ahead might have speed bumps and pit falls, you’re on the right track to loving every minute of your working life.
Ready to Get Started? Salons de Beauté is leasing mini salon suites to dedicated health and beauty professionals, new and experienced. Contact us today and find out what leasing a mini salon means for your future!
If you do a search online for articles on “how to make a salon business successful,” you’ll likely find more than you could ever possibly read. Every year, countless articles are published on personal blogs, industry websites, and even in magazines with advice for those who are looking to bring their business to the next level. Articles like these are a great resource, but they don’t answer the question of why it’s so difficult to make a salon business successful.
Recently, a study done by a salon industry research group asked hundreds of salon and beauty industry pros about the biggest challenges they face every day when running their salons. They discovered that 52% of salon owners and workers think that of all the challenges out there, the two most difficult aspects were:
- Getting new clients
- Retaining existing clients
So, for our blog this month, we here at Salons de Beauté thought we’d address both of these top concerns. We lease mini salon suites in Lawton, and for anyone interested in finally striking out on their own and being their own boss, it’s a good idea to know what the challenges associated with making such a change might be. Any first-time business owner will know that the best way to handle challenges is to find opportunities for learning via cost-effective means. The best way to build a salon business that is viable and comfortable is to learn from somebody who’s done it all before—and done it successfully! Learning from salon and beauty industry professionals will reduce your challenges, but not everyone can learn from a salon industry mentor—though read on to learn how that might be easier than you think! But first…
Leverage All Your Social Media Channels
Social media is a great way to grab new clients for your salon and retain your existing clients. It’s basically free, except for the time you put into it (though you can use promoted posts on both Twitter and Facebook if you want to spend some money). Social channels encourage business for a few reasons… including the face that everyone is on their phones and tablets all the time these days. Even when we’re watching TV we’re on Facebook, Twitter, Instagram, Pinterest, Yelp… Putting up pages or accounts for your mini salon suite in Lawton and posting regular updates, even if it’s just pictures of improvements to your space or great haircuts or nail jobs, will keep you on your clients’ minds. And posting coupons can be great, too! That way, they’re inspired to stop by and mention your ad.
Retain, Retain, Retain…
As a salon worker, client retention is important. But as a salon owner, it becomes even more crucial to hang on to your hard-won clients.
Retaining clients is easier than you might think, though. Listening to your clients is a great way to make a connection, so always ask for feedback—or encourage it by incentivizing it. (See our bullet point above about social media—you could always offer a 20% off discount for anyone who sends you a message with feedback!) Stay connected with your clients, and definitely encourage pre-booking. Why not try to book a six-week return for your hair clients, or a monthly pedicure appointment? Those strategies can really help, because being in the salon industry means competing with everyone else in the salon industry. Also make sure to pay attention to little details, like greeting your clients, smiling, and offering a bottle of water or cup of tea. Those perks can really make people long to come back to your relaxing, tranquil salon where they’re pampered away from their everyday life.
Find a Salon Industry Mentor
A mentor can make all the difference to someone starting their own salon business. They say that the most successful salons are ones that have someone to pay attention to day-to-day operations and another person who is the creative mind behind the salon, but that isn’t an option for everyone. If you’re looking at a mini salon suite in Lawton, at the end of the day, it’ll be you who’s doing both. That’s why a mentor can be so helpful. Books and articles are great, but personalized help is better. A mentor can also introduce you to other salon industry professionals for networking possibilities!
Salon industry mentor Angie Prock runs a Salon Success Academy here at Salons de Beauté. If you’re interested in a mentorship opportunity, that’s just another reason a salon suite in Lawton might be the best place for you to launch your own salon business!
Location, Location, Location…
Success and failure can seem arbitrary sometimes, but there are a few ways you can ensure success. One of these is location. A solid location for your new salon can make all the difference when it comes to staying in the black rather than bleeding into the red.
What makes a good location? Well, you want a location with high visibility, lots of traffic, and in an area where your demographic lives or shops. Of course, the best locations may be more expensive, which is why a mini salon suite at Salons de Beauté is ideal. You’ll want to outfit your space professionally and beautifully, but it’s important to not go too crazy with décor. You’ll want to make your space inviting to the sorts of clients you want to attract, but at the same time, every dollar spent needs to be earned back. If you’re leasing a mini salon suite, however, you can probably afford to do more with decoration. Ours come outfitted with everything a beauty pro could need, and at a reasonable price.
Running a Successful Salon Business Doesn’t Have to be so Difficult
Running a small business is always going to be a challenge, but it doesn’t have to be impossible. All it takes is a little planning and forethought. Good advice and mentoring can also be hugely helpful. The fact that Angie Prock runs her Salon Success Academy right out of her location at Salons de Beauté makes our location and our mini salon suites in Lawton even more appealing! Contact us today and open up a world of possibilities for making your dream business a success!
Being your own boss and owning your own business is a rewarding career choice. It’s one that often affords beauty industry professionals more freedom to explore their own personal vision of how a beauty business can best serve its customers. But deciding to take the path toward your unique dream doesn’t mean you have to reinvent the wheel to get there. Getting a salon industry mentor can be a great way for any new small-business owner to learn helpful tricks of the trade and/or “hacks” from a seasoned professional who’s been there. Whether you need inspiration on how to expand or guidance on how to get started, a mentor can be a huge help.
Here are five ways how a salon industry mentor can be of help to you:
- You get highly-personalized advice from a mentor.
- A salon industry mentor can help accelerate your success.
- A mentor will help you navigate the pitfalls.
- You’ll begin to build your network of salon industry professionals.
- And working with a mentor will help make you money, not cost you money.
Need a real-world example of the benefits of mentoring? Look at Facebook founder Mark Zuckerberg. Did you know he was mentored by Steve Jobs, the founder of Apple? Yep! While we may have the idea in our heads that we ought to be a “self-made businessperson,” industry mentors have been helping up-and-coming businesspeople since the dawn of commerce. After all, that’s what apprenticeships were back in the olden days: an opportunity for those new to a business to learn from those with more experience. Having a mentor doesn’t mean you can’t follow your own instincts and gut feelings. Those are important to anyone who wants to succeed in small business. But people who have been there and done that can help you avoid some common—and not-so-common—pitfalls that can be sidestepped if you know how.
In the health and beauty world, there’s often a great deal of training and learning and lived practice that has to happen before you strike out on your own to become your own boss. But being an experienced professional who is up to date on certifications doesn’t necessarily equate to real-life business experience. Read on to learn more about the ways a salon industry mentor might benefit you!
You Gain Experience Not Shared in Beauty or Cosmetology Schools
Seminars, classes, books, and certification trainings are all crucial parts of becoming an experienced and knowledgeable health and beauty professional, but we all know that there’s no substitute for experience. Personalized advice from a seasoned professional who’s stood where you’re standing—and has succeeded—is invaluable. Whether you’re concerned about what to expect from an average day, week, month, or season or if you’re looking for a personalized answer to a specific question, a mentor will have experience and advice to offer. Some things have to be experienced to be learned, and even the best books will go quickly out of date in a fast-moving industry like health and beauty. Take it from someone who’s “been there!”
You’re More Likely to Succeed with Help from a Salon Mentor
Multiple studies have shown that successful businesspeople take advantage of mentorship opportunities. Do you have someone you look up to? Is it someone whose salon is #goals or whose business model seems profitable while still allowing her free time to live her life? Talking to her could be life-changing, because those sorts of mentorship opportunities are crucial to your becoming the business owner you want to be. And they increase your chances of success!
A Salon Industry Mentor Offers Encouragement and Reassurance
Owning your own business is not easy. Everything is on your shoulders. It can feel isolating and scary when you’re the one who cuts the checks. The bucks stops with you! Well, you’re not alone in feeling all that. Your mentor will likely have had to deal with the same sorts of struggles, anxieties, and troubles, and she’ll have made it through those to be successful! A good mentor will help you feel less alone and will relate to where you are by providing wisdom and solutions. Need a gut check? A mentor can provide that! Do you just need to vent and feel listened to? Mentorship provides a safe space for that. While your friends or your mom might tell you that you’re doing just fine, those words can be a lot more reassuring when they come from a respected mentor.
Your Mentor is Someone You Can Turn to When You Need Help
Everyone needs help sometimes. It can be hard to mess up, especially when your money, time, product, or client base is on the line. But accidents happen, and it’s okay to make mistakes. Your salon industry mentor will have advice for you during the tough times, because she’ll have gone through them, too. If you’re in a situation that’s unfamiliar to your mentor, she’ll know more professionals to ask about your conundrum. After all, she probably has a mentor, too, or at least a broader network of established, successful business owners who can provide answers when you’re experiencing a temporary setback or a bigger, unanticipated challenge.
A Salon Industry Mentor Can be a Strong Professional Reference
A reference you can count on is a good thing to have. Maybe you’re looking to take out a loan, or you need to sign a lease for a great location. Knowing you have a character reference familiar with your strengths and your abilities can be a big confidence boost as well as a professional asset! And we’re not just talking about a letter of reference, either. A mentor can sometimes attend meetings with you and give you on-the-spot assistance.
The Salon Success Academy in Lawton
Salons de Beauté in Lawton, Oklahoma offers mini salon suites to beauty industry professionals looking to make the leap from employee to owner. Our community is amazing here, and so is our location, and it just keeps getting better. For example, our tenant Angie Prock is spearheading a Salon Success Academy! Angie Prock has her own successful mini salon suite business, and she is currently accepting applicants for her 14-week mentoring program. This mentoring program is not affiliated with Salons de Beauté, but upon completion of the 14-week program, graduates are encouraged to transition to an owner-operated suite on-premises at Salons de Beauté!
Whether it’s because you’ve had a confusing interaction with a manager during a quarterly review, experience a persistent feeling of knowing you’re not reaching your potential in your place of employment, or just wish you could make a living off of your dream career, you’ve likely thought about starting your own business. For many people, this might be something like an online handmade jewelry store—a side-hustle to do on evenings and weekends. But for others, the dream is to take their knowledge, talent, and skills to start off on their own in the industry they’re already involved in. Take the beauty industry, for example. Hairstylists, nail techs, massage therapists, and others can certainly thrive when working for others, but many beauty pros want to take the plunge and be their own boss. Moving from being an employee to being a business owner can seem expensive and intimidating, but it can easily become your reality, especially if you live near Salons de Beauté in Lawton.
Making the Jump from Salon Employee to Entrepreneur
The truth is, fear is the hardest thing to overcome when it comes to making the jump from employee to entrepreneur. Think about it this way: you already have the passion, you already have the drive… or you wouldn’t be considering the move in the first place!
The way to combat fear is to educate yourself. The Salons de Beauté blog is a good place to start acquiring the knowledge and experience you’ll need to draw clients, offer professional services, and figure out what it’ll take to open your own place. Check there for advice on things like joining a trade union, establishing relationships, and making your salon a success. You’re already a talented beauty professional with solid technical skills. Maybe you already understand the business side of things a little, and just need to make sure you have a solid plan. If you’re committed to learning and have the energy to do what it takes to make your own business a success, you can do this. Let the fear go! Because the process is not that bad, even when it comes to finding premises. Although…
A Professional Location is a True Sign of Professionalism
Finding a location for your beauty business can be tricky, especially when you’re working on a budget, but it’s also extremely important to have premises that look professional. Beauty is all about trust, and your clients want to feel like they’re in good hands. Clean premises with a relaxed, salon-like feel in a high-traffic area will do wonders for your business. And if you can establish your business near similar ones, you can enjoy the “multiplier” effect where business brings business—you know, like having a coffee shop next door to a dry cleaner. Even better would be a setup similar to what you’d enjoy at Salons de Beauté in Lawton. If you’re a nail tech who accepts walk-ins, and your next-door neighbor is a hair stylist who gets a bit busy on the weekends, boom. That’s traffic you might not have had otherwise! That’s why small businesses find locations next to other successful businesses—impulse traffic can be a huge income source. Plus, the extra parking can make it a lot easier to get in and out of your business!
It’s Hard to Find Affordable Real Estate
While a search for affordable commercial real estate can seem overwhelming, it won’t be so bad. After all, commercial spaces are more valuable to their owners when they’re leased, so they’ll price themselves competitively. The big problem is actually finding an affordable space that’s already set up for what you want to do. Even if the price on a space is right, and the location is to die for, if it used to be a pizza place or an office, it’ll cost far too much to install cabinets, shampoo bowls, styling chairs, sturdy countertops, mirrors… everything you’ll need to be a small salon.
But if you live in the Lawton area, there’s a good solution at hand. Salons de Beauté in Lawton is affordable—most of our clients pay about $130 a week for a mini salon suite between 9×9 and 9×11 that has everything they need and nothing they don’t. Our space is welcoming to clients, with privacy doors and salon-like waiting areas. We also have great parking for them and on-site laundry facilities for you.
You Can Find a Salon Space That’s Affordable
We understand that any rent can seem like a lot when you’re used to just receiving a paycheck at the end of the working week, but in reality, the cost of a space for your own salon is easily covered when you’re keeping all your monthly service revenue and every single bit of the profit from your retail sales. Many of our leasees here at Salons de Beauté have found their income has doubled or more when they don’t have to share revenue or product sales.
As a New Salon Owner, Less is More
A mini salon suite might not be the space you first imagined when you began to dream of owning your own business, but when you really think about it, a smaller space can mean big things for you. Whether you’re starting out as a small business owner or downsizing because you’re tired of running a huge salon, less will be more when you lease with Salons de Beauté. Stylists and beauty pros can only really service one or two clients at a time, so you don’t need a ton of space to do your job exceptionally well. What you need is enough space to work with your customers, show off your products, and move around without banging into things. The waiting area at Salons de Beauté allows early arrivals to sit and relax while you finish up with your prior client, so you don’t need a seating area. You just need room to work, and you’ll have it—with storage, too, and all the amenities.
What Next for Your Salon Business?
If what we’ve said has got you thinking that leasing a mini salon suite might be the right choice for you, well, it’s time to take action. The year is ending, you’re starting to think about what the new year will bring. If you’ve fantasized this year about outfitting a salon space, creating a new client base, selling your favorite products, and more, it’s time to pick up the phone and call us today! Salons de Beauté is a great choice for any stylist or beauty pro interested in branching out into managing their own business. Contact us today!
Salons de Beauté offers beauty professionals the opportunity to own their own business and be their own boss. Have you ever dreamed of opening your own salon where you could stock the products you love and perform the services you enjoy the most, all in an atmosphere that perfectly suits your professional goals and personality? At Salons de Beauté, you can, but without the massive overhead that comes with establishing your own premises.
Salons de Beauté leases mini salon suites to motivated individuals who want the freedom of owning their own business without the hassle. Our facility leases to all sorts of beauty professionals, from hair stylists to nail techs, massage therapists to aestheticians, more. We’re a community!
There are many great reasons to lease a mini salon in Lawton from Salons de Beauté, but today let’s talk about the six best ones. Read on to find out why it might just be the right choice for you!
Launching Your Own Salon Business Isn’t Difficult
For many first-time business owners, the idea of starting your own business may seem intimidating. But Salons de Beauté can take a lot of the anxiety out of making the leap from employee to owner!
Sometimes the perfect-seeming building needs a lot of infrastructure put into place, which can take time and be a money sink. Fortunately, Salons de Beauté was designed to be an efficient, ready-made space for beauty professionals. We thought of everything, so you don’t have to! We want to help you get your doors open as quickly as possible.
There’s plenty to learn about owning a small business, but you’re an experienced salon pro. You know the health code, you know what clients expect from you. You just need to put it all together, and we can help! From our efficient spaces to our ongoing blog full of tips and advice for new business owners to our community of professionals, we’ll help you get where you need to be. All you need is to get your Establishment License and your OK Board of Cosmetology and Barber License!
It Really is the Best of Both Worlds for Salon Professionals
At Salons de Beauté, you’re a business owner and beauty pro! You really are your own business: you schedule your own appointments, and you choose your own clients. You can access your business at any time of the day or night, and you have the security of having the key to your own private space.
If you’ve dreamed of running your own business without the risk of getting too busy for the creative side of beauty work or ongoing educational opportunities, Salons de Beauté is where you need to be!
You Control Your Own Service and Retail Product Sales!
Do you dislike the fumes from coloring hair? Maybe you don’t feel hot stone massages have as much therapeutic benefit as some others do. Well, when you lease your own mini salon suite from Salons de Beauté, you determine what services you offer! You can specialize as much or as little as you like.
You can also decide which products to sell to your customers. Everyone has their favorite line of beauty products, from shampoos, conditioners, and hair treatments to face care lotions, oils, toners, and scrubs. When you own your own business, you don’t earn a commission on products sales, but instead keep 100% of the profit. You can cross-sell knowing you’re selling your clients only products you personally believe in, while keeping more of the income!
Your Salon Business Benefits from Location, Location, Location…
Premium locations mean premium rent… but not at Salons de Beauté! Salons de Beauté has a sweet location in Lawton, in the Junction Shopping Center on E. Gore Boulevard, across from the Apache Casino Hotel. It’s a high-traffic area that hosts millions of visitors every year.
An attractive space is also crucial to a salon’s success. At Salons de Beauté, we spared no expense when it came to interior design. You’re welcome to decorate your mini salon suite however your feel reflects your individual style, and our premises are modern and chic with benefits and amenities you’d find while working in any upscale salon. Your utilities are included, and your space comes with styling chairs and ceramic bowls for shampooing. Our styling dressers have large mirrors, and each space has tons of storage. Your clients will also benefit from our amenities, like free Wi-Fi and a salon-like waiting room!
Salon Suite Owners at Salons de Beauté Get Noticed
Salons de Beauté is actively interested in the success of people who lease space from us. We help you promote yourself, grow your brand, gain recognition, and obtain regular business. We use our social media platform to name-drop our amazing talents, and even have in-house events to promote them. We also encourage our leasees to send business to their fellows. The “multiplier effect” brings business to business! Becoming acquainted with your fellow stylists and beauty professionals means you can start a network of referrals that will get more clients in everyone’s door.
You Can Open the Door to Your Own Salon Suite Today!
Salons de Beauté in Lawton, OK has twenty-six mini salon suites where beauty professionals just like you can open your own small business. We are actively seeking professionals who work in the health and beauty industry to lease our mini salons and start their own business for a tiny portion of what it would cost to do so in a larger salon. Our dream is to help yours come true, and we’re ready and eager to do so. If you need advice or recommendations, contact us about a salon suite. We’ll tell you what’s available, and answer any questions you might have. There’s no better time to get yourself set up with your own small business that will change the way you work forever! At Salons de Beauté, you can achieve creative control of your business while still making sure you’re providing the services you enjoy. We know you’ll fit right in!
Even if you like where you’re working, it’s always good to have a backup plan in case something goes wrong that’s beyond your control. Salons are businesses, and businesses go out of business, or they’re sold to new owners who want to hire new staff or take the place in a different direction. Sometimes your current salon won’t let you perform the sorts of services you’re interested in, or provide the sort of client care that’s best for you and your customers. Sometimes, no matter how much you like working at a place, the cost of renting a chair there makes it difficult to keep enough of your own money to make a decent living at the end of the day.
All of the above scenarios could lead to the desire—or the need—to jump ship to another salon. Sometimes, no matter how much you enjoy your workplace, you need to leave it behind you. But if you find yourself in a similar situation to the above, don’t just move from one salon chair to another—consider moving to your very own mini salon suite.
Maybe you’ve never considered being your own boss and going into business for yourself, but there are many reasons to think about it when it comes time to make a change in your life. When you own your own mini salon suite, you have more control over your clients, the services you offer, and your income. There are many great salons in Lawton—you probably already work at one of them!—but until you open your own, you’ll always be at the mercy of others. When you own your own salon suite, however, you’ll be in charge.
For example, when you own your own salon suite, you’ll be able to charge your customers what you think your services are worth, and up-sell any additional services you provide instead of handing off coloring or brow waxing to another aesthetician. Not only that, but you can also sell product at a higher margin, meaning your motivation to cross-sell will be rewarded and reflected in your own bottom line.
And speaking of those products, you won’t be limited in what products you can sell when you run your own mini salon. You’ll decide what deals to put in place, what brand lines to offer your clientele. You’ll know best what they want, and you’ll sell those items at a price point that will tempt them.
Once you start thinking about owning your own mini salon in Lawton, you may find that you start thinking about lots of little things you would change about your current salon if you could. Maybe you think you’d do a better job managing than your current manager. Maybe you think you could set better hours of operation. Maybe you see ways you could be retaining more clients, or generating better word of mouth. Maybe you see ways you could provide better customer care, or don’t like the lack of unity among your coworkers. Or maybe you’re just sick of mandatory meetings! Whatever the case might be, a mini salon suite might well be the right place for you to move, when you’re ready to move.
Red carpet events like the Oscars and monthly magazine spreads alike often feature amazing feats of hairstyling and coloring, inspiring nail art, new makeup application techniques, and the latest advances in skin care—as well as the results of them. It’s hard to keep up with it all, especially in this age of social media when the demand for a copycat hairstyle or nail job might arise on the basis of a random celebrity Instagram post!
While plenty of stylists, cosmetologists, and nail techs get by on what they already know, the most successful beauty industry professionals are the ones who are continually looking to build on their skills so they can stay relevant and serve their current and prospective clients. Just like any other profession, the true professionals are those who stay up to date on what’s hot (and take the time to brush up on standard techniques that serve their entire clientele—not just the most fashion-forward among them). And that’s why it’s so valuable to allocate some time every year to continuing education in your field so you can learn all about new products and the latest techniques.
While it may seem like “just another thing to do,” taking continuing education courses can actually revive your interest in your profession and bring you new energy! How? Well, not only will you come away from courses feeling like you’ve mastered some new technique or brushed up on core skill sets, but you’ll also meet other beauty pros who might be valuable resources or contacts—or new friends!
Let’s face it: cosmetology school is crucial for beauty industry professionals, but the wide array of skills you learn there may not be things you practice every day. If you’re like just about every other beauty pro, regardless of your field, you’ll have developed specialties over the years, especially when your “regulars” return time and again for what you do for them. So, brushing up on techniques less commonly practiced will only make you more valuable to new clients—and your old ones who might need a little change of pace. You may also need to take classes to maintain your license. Different states have different requirements, but when it comes to new techniques and standard safety procedures, you may need to become certified or maintain that certification over time.
Education for education’s sake is another great reason to keep up to date on your field! But here at Salons de Beauté, we think one of the best reasons to go back to school once in a while is that it primes you to own your very own business. As those who already own salons in Lawton can attest, opening your own salon isn’t easy. You need knowledge beyond how to give a great haircut, the intricacies of gel nails, or the best massage techniques. Taking classes can help not only to educate you in the ins and outs of small business ownership, but also to expand your skill set so that your mini salon suite at Salons de Beauté can really thrive!
We all know the stereotype of the salon being a ladies-only space. Whether it’s vintage photos from the fifties of the gals chatting up a storm while they get their hair blow-dried, movies like Steel Magnolias, or just that iconic image of a woman wrapped in a towel, a mud pack on her face and cucumbers on her eyes, grooming beyond a shave and a haircut has traditionally been something only women do.
These days, however, men’s grooming is a booming industry. A full 25% of salon customers in 2015 where men, and it was estimated that the men’s grooming industry would bring in $21 billion in revenue in 2016. Much of this revenue is generated via men’s grooming products, given that companies are wisely packaging hair care products, shave products, and even face care products like oils, lotions, toners, and scrubs, to appeal to men. At salons all over the world, haircuts and shaves remain the most popular services among men, but more and more men are also becoming interested in more advanced grooming, requesting facials, massages, and hair removal. This growing men’s grooming market is a golden opportunity for savvy health and beauty pros who want to attract—and retain—new clientele.
Let’s be clear—we’re not talking about barbershops here. We’re talking about salons like yours—salons in Lawton—offering services for men, as well as the typical services women enjoy. While barbershops these days cater to men’s interests by featuring cigar bars or sports themes, or by specializing in mustaches, beards, and “manly” manicures, there’s no reason a more standard salon can’t attract a male clientele.
A 2015 study revealed that 81% of salons don’t have a male-focused marketing program. That’s a huge opportunity for salon owners like you to explore. So, how do you tap into this? Well, men report that cost and convenience are two of the most important factors they consider when choosing a salon. Cleanliness and value are the other two top factors. That means that salon owners like you who are already in a convenient location can easily advertise and attract a male clientele. (Hint: use social media!)
There’s a strange old saying in men’s grooming that you should never go to your woman’s hair salon. Here at Salons de Beauté, we think that attitude is old-fashioned. There’s no reason men and women can’t enjoy the same salon, even if they’re dating. In fact, offering a couple’s discount might be just the way to get the significant others of your clients in the door. Just remember, men value frankness. Surveys have shown that 50% of men who are unhappy with a haircut tell their stylist on the spot. So, cultivate an open relationship with your male clients, whether they’re the significant other of a regular, or just walk through the door because you advertise men’s styles and male-oriented grooming products and treatments!
Primping ain’t easy. You work in the beauty industry—you know it’s true. Salon workers, managers, and owners face a ton of challenges, including competition from others, and especially the discount cut and color place down the road or “home service products.” It’s also important for them to keep up to date with all of the latest trends, and to devise ways to remain afloat even during times of economic downturn. Recently, a salon management consulting agency in the United Kingdom conducted a survey of 250 salon owners and workers. They asked just what makes running a salon so difficult. The top concerns among workers and owners were losing clients, reduction in the number of services clients ask for, and lagging sales numbers. While each of these problems is unique, with its own unique solution, in the end the complaint comes down to the same thing. At the end of the week, month, and fiscal year, salons are seeing a downturn in sales. So, what’s a salon owner to do?
While here at Salons de Beaute we believe our stylists are artists, unique creators who use medium like nails, hair, skin, and more, the salon industry is a sales industry. While we may not be selling gadgets or gizmos, services are still sales. So, a tip that helps generate revenue for anyone in sales looking to grow their business is to increase your add-on sales.
Sometimes called “upselling” or “cross-selling,” these tactics are good ones for salon workers or owners like you to increase your revenue. As an experienced salon professional, your knowledge of your craft and your products makes you a valued health and beauty expert—someone your clients can rely on for good advice and quality services.
You can monetize that trust by upselling services. Examples of upselling would be adding a color to a cut, a brow waxing to a facial, or a foot massage to a mani/pedi. You don’t have to be aggressive about it; a good approach is urging your clients to take care of themselves—to treat themselves. They’re worth it, after all!
You can also cross-sell products that will match your services. Examples of cross-selling would be selling your clients color-protecting shampoo after you dye their hair, recommending a jar of cuticle cream after a manicure, or selling them a packaged mud mask to keep that facial looking fresh. Listening to your clients’ needs and recommending products and services that will serve those interests will make you seem responsive, rather than mercenary.
Successful sales like these won’t just move products off the shelf of your salon suite in Lawton—they’ll establish you as an authority among your clientele. Being a reliable source of health and beauty information will bring your clients back for more… and potentially increase your client base. Think about it: when your happy customers aren’t just raving about your amazing haircuts, but also about the great products they pick up at your salon, new people will have two motivations to walk in the door for a service!
Salons de Beauté is renting to self-motivated stylists and beauty professionals just like you. Our mini salon suites are ideal for small business-minded pros who are eager to be their own boss. Contact us today!
Most of us hold the idea of the “new year” in high regard. It’s a symbolic time, when we think about new beginnings and new opportunities. We have high hopes for just about everything—our health, our families, our love lives… and also our jobs.
One of the top resolutions people make come the start of the new year is to improve their employment situation. To take risks on new opportunities in the workplace. It can be scary enough to make the leap from one position to another—and if you want to make the jump from employee to small business owner, it can feel terrifying! But in the end, it can really be worth it… and when you have good resources like Salons de Beauté to help you, it’s more in reach than ever before!
Why do we say Salons de Beauté is a resource for self-motivated stylists looking to open a salon in Lawton? First, and most importantly, Salons de Beauté leases mini salon suites to stylists just like you, making it easier for you to open and run a salon. And our reasonable rates, great working space, and community of like-minded small business entrepreneurs will help to support your business even after you’ve signed on the bottom line. Our social media, as well as this very blog, is also intended to be a resource for our community—and by community, we mean the stylists at Salons de Beauté, and the broader community of stylists who work at salons in Lawton! We strive to be a valuable resource for stylists, colorists, nail techs, massage therapists, and aestheticians everywhere.
So, when is the best time to make the big change from employee to owner and start your own mini salon business? It’s not just about dreaming of setting your own hours, managing your own client list, and keeping more of your money—though those are all perks, to be sure. Business experts will say that striking out on your own is the best move when you no longer feel you’re growing or learning in your current position. That’s when you’re ready for a big change. It’s also crucial to be certain you’d rather work sixty hours a week for yourself, rather than forty for someone else. And if possible, it’s good to be in a stable place in your life, with the support of your family and friends!
In the end, however, it’s mostly about when you have the drive and determination to make your own small business happen. No one ever has all their ducks in a row, no one is ever 100% ready for something. Waiting for the stars to align may keep you from pursuing your dreams indefinitely. So if you’re interested, make a New Year’s resolution to come to Salons de Beauté and talk to us about what it would take to open your very own salon in Lawton!