What comes to mind when you think about creating a marketing plan for your salon in Lawton? Do you have an idea of how best to market your salon and yourself, or do you break out in a cold sweat at the idea of “marketing” yourself and have no idea why you might even need to?
Whether you’re at one extreme or the other or somewhere in the middle, there’s no time like the present to work on your marketing plan. Whether you’re starting from scratch or fine-tuning a plan you’ve had for a while, implementing and using a marketing plan is essential. Without a marketing plan, you’re not growing your clientele or your business.
Every salon professional knows that clients come and go. Very few clients stay year after year, decade after decade. Therefore, if you’re not doing things to attract new clients, new business, new opportunities, you may see your business shrinking instead of growing. No one wants that!
When you’re first starting out, a marketing plan may seem like something that will require spreadsheets and graphs and money. Maybe you think about movies where a bunch of men and women in suits angrily shout at one another in a board meeting. But that’s not the case. We’re talking about a list of ideas, a calendar, and, most important, a marketing budget. Other than that, even marketing pros can’t agree on what’s really best. For example, some experienced marketing professionals will suggest dedicating a portion of your gross revenue every month or quarter to marketing; others think it’s okay to just do what feels right (up to a point). First things first: Figure out what your annual marketing efforts will cost and budget for them in the same way you budget for other expenses associated with running your mini salon suite in Lawton.
Tools You’ll Need to Create a Salon Marketing Plan
Put away the hammers and screwdriver (unless you’re one of those super-crafty HGTV types). Creating a marketing plan and a marketing budget doesn’t take much. If you’re comfortable with Excel or other spreadsheet technologies, go for it—otherwise, a notebook and a pen will do just fine. Whatever medium you choose, make a list of all your marketing ideas. Then, price them out, and sum up the costs. Look at the whole year first—most salons have busy seasons and slumps, so make sure to take that into account. Then you can break those activities and related costs into months, quarters, or whatever fits your needs best!
Auditing Your Salon Marketing Work
What are you already doing to market yourself? Don’t sell yourself short. If you’re a regular reader of the Salons de Beauté blog, you probably already have a social media following, based on our advice to promote your salon in Lawton via Facebook, Twitter, Instagram, and elsewhere. Those sites are free, sure, but promoted posts can really help your marketing—and those cost money. You have to factor in the economic impact of offering coupons or incentives, as well. List everything out, and estimate the costs. Did you get business cards? Put that down! Flyers? Mark down that receipt! And if you order several times a year, make sure that’s the number you put down at the bottom of your “annual costs” column. Software, subscriptions, consulting fees… heck, did you get t-shirts printed? What about the art on the T-shirt that you commissioned from your artist friend?
Maybe you don’t think you have a plan, but you’ve definitely done things to promote your business. Don’t sell yourself short—just document it all and make it into a plan. You’ll never know what your efforts are costing you in money (or time) until you’ve written it all down!
Identify Your Salon Marketing Goals
So often we only think about what customers want from a salon—but what does your salon want in terms of customers? Is your clientele what you wish it was, in terms of demographic? Keep that in mind as you target your audience via marketing. Do you want to serve hip, trendy women or older men, with a focus on veterans? Do you like doing cuts and colors? Do you like selling salon products? If you’re a different sort of pro, what sorts of mani/pedis do you like giving? What sorts of massages? Attracting your ideal clientele should be the point of your marketing. And trust your gut: If you know your future salon prospects will be online, on Facebook or Twitter, well, focus your efforts there! If you think it’d be better to put an ad in the newspaper, then maybe that should be your focus.
Define Your Salon Marketing Reach… And Then Reach Further
So you’re reaching out to the channels you think will be most effective for attracting your most desired clientele using what you have available to you. Great! But if you want to extend that reach, look at what you’re not doing. Can you do a little more? If you’re on Facebook, should you be using Twitter, too? If you’re on Pinterest, have you considered Instagram? What about other online resources, such as pay-per-click ads or a blog that uses targeted keywords to attract local clients? And look beyond the internet: What about local newspapers, industry periodicals, or media mail? A newsletter could also bring in new customers—you never know until you try!
Great job! You’ve come up with a list and a budget. Now you can move on to creating a calendar of marketing efforts for yourself! If that sounds too easy, that’s because it is easy. Look at everything you want to do and spread it out across the year. Prioritize based on cost and your estimated effectiveness of the campaign. (For example, shirts are swell and may sell great, but that’s a lot of money to put into a marketing item that may not provide a return on your investment. But this calendar can help you in other ways, too. You can use it to track costs as well as successes and failures! That way, you’ll be prepared when it comes time to make next year’s budget!
It’s sad but true: No matter how hard you work to make people happy and satisfied with the services you provide in your mini salon suite, at some point you’re going to get a negative review. Most likely, you’ll hear about it secondhand. Studies have shown that only 1 in 25 unhappy clients will complain directly to a professional who displeased them. Whether you hear from someone directly, a customer leaves a negative review online, or someone starts spreading negative word-of-mouth to their friends and family, sooner or later you’ll have to deal with it.
What do you do? Well, there are a few tried-and-true strategies for dealing with negativity toward your services or your salon. We’ll walk you through them below, but the first thing you should do is be prepared, especially if you’re new to business ownership. Part of owning a business these days is monitoring the social media pages you’ve set up for your salon, but you won’t just find opinions there. That’s why it’s best to set up a Google Alert for your business or your name. If that seems a bit self-absorbed, don’t worry—it’s not! You can’t respond to complaints and reviews you don’t see.
Once you’ve set up your Google Alert, gird up your loins! It’s time to talk about how to deal with negativity in realistic, meaningful ways.
How to Approach the Response to Negative Reviews
Speaking of girding your loins, you have to know how to pick your battles. Some reviews won’t be worth a response because they’ll obviously be from people who have personal problems or who are looking to pick fights. We guarantee you’ll know these reviews when you see them, and the best thing to do when you recognize them is to leave them be. Laugh about them, cry about them, do what you gotta do, but don’t interact with them.
When you come across negative reviews that are genuine, however, the first thing to do is to take a deep breath. Your ability to keep your cool and act (rather than react) is crucial. Don’t go on the defensive or attack the credibility of the reviewer. Wait until you’re calm to respond, but you’ll need to respond… and quickly. You can’t just ignore negative reviews hoping they’ll go away or go unnoticed. The truth is, neither of those things will happen, because…
Negative Reviews on Social Media
Love it or hate it, social media is here to stay. And not only is it staying, it’s extremely public.
As much as you might want to fire back at a negative review, social media is where you need to be your most professional. Don’t panic, and don’t get angry—at least not publicly so. If you’ve done the work of courting good reviews on social media from your regulars and your satisfied customers, the majority will be positive. Remember that one or two negative reviews won’t break you financially, but there’s something to be said for showing how you deal with customers who leave less than satisfied. It can be hard to keep your cool, but follow these steps every time and you’ll do just fine:
- Apologize sincerely that the person left unhappy.
- Get the conversation private. Ask them to message you directly, in private, to resolve the complaint.
- Ask for a second chance. You can offer them a coupon, voucher, replacement product, or service, but do keep in mind that free stuff shouldn’t be your default response. Use it when appropriate, but remember that people will try to take advantage of you. It’s sad but true.
Review Sites and Negative Reviews
Yelp, Google Local, City Search… you’ve seen them before, and likely you’ve used them to see if that hip new restaurant or concert venue is living up to the hype. Review sites allow customers to see what people think of you, which can be good and bad. They’re powerful ways to attract or repel customers, so if you get a review on Google Local or Yelp, the two most frequented review sites, the best thing to do is issue a quick response before too many people can see it go unaddressed.
While you can control your personal and professional social media feeds to a point, it’s almost impossible to get negative reviews taken off of review sites. Unless it’s indisputably obvious that the reviewer has a personal vendetta against you, it’ll stay up once it goes up. Don’t panic: About a third of bad reviews on review sites can be turned positive if you respond to the customer and make him or her feel heard. You can deal with these negative reviews just as you would with the ones on your social feed: connect, ask for a second chance, and offer to make it worth their while.
Negative Word of Mouth
As we said above, a small percentage of unhappy clients will talk to you about it face-to-face. When it happens, try not to take it personally! That’s easier said than done, we know. It can be very hard to hear a negative comment that’s made to your face. And if you hear it through a third party, that can sometimes be even harder! You’ll want to defend yourself, we know, but it’s better to swallow your pride, gather all the facts, and respond exactly how you would online.
Taking Ownership of Negative Reviews When It’s Warranted
It’s hard to take criticism, and it’s even harder when the criticism is valid. Some negative reviews can be a scary reflection of yourself, your business, and your general practices. At those times, it’s important to take a long look in the mirror and decide if you truly like what you see. If you can understand the merits of what someone has said to you, respond with integrity. Acknowledge the issue and apologize. Be genuine and sincere. Most people who have had a disappointing experience at a salon just want to feel heard and be taken seriously. When you get negative feedback, use it as a teachable moment and find a solution that pleases both you and the customer, and follow up with him or her after. As we stated last month, every one of your clients can be said to be worth $1,500 in annual revenue, so making things right will be worth your time.
Make an Impact on Every Salon Client
As the owner (or future owner!) of a mini salon suite in Lawton, every aspect of your business should deliver that extra special touch that can’t be achieved through big corporate experiences. That holds true whether it’s during the service or afterward, when you’re hearing feedback. Keep that in mind when dealing with negative reviews, and you can’t go wrong!
Salons de Beauté is a place for Lawton, Oklahoma salon owners to make their clients feel special and offer a unique experience. Contact us today to hear about our reasonably priced opportunities to lease your own mini salon suite in Lawton!
Moving is never easy, whether you’re moving house or moving jobs. Any time you’re relocating your private living space or your professional life, there’s so much to be done, and it can be extremely stressful, time-consuming, and expensive. It also can be unavoidable. These days, health and beauty professionals change jobs and/or locations every few years. Sometimes it’s for better pay. Sometimes it’s because a better location opens up, with a better clientele. Sometimes you just need a fresh start due to poor management or a rent increase. And sometimes it’s because you’re ready to make the jump from salon employee to salon business owner at your own mini salon suite in Lawton.
Whatever your reason for moving, moves happen, and you’re not the first health or beauty professional to do so! When you choose to move, you’ll want to do everything you can to make sure the move doesn’t negatively affect your business. There’s no way to eliminate the stress of actually picking up and moving, but with a little foresight and planning you can move without the stress of worrying you’ll see a downturn in your income.
Maintaining Your Business During a Move
We’ve all lost things during a move (and we’ve also “lost” things, like those ugly curtain rods you got three Christmases ago from your aunt). While (sometimes) it’s regrettable when an item goes missing, things are easily replaced.
But when you work in the health and beauty industry, your business is about people, not things. You can’t pack your clients into a box like you can your hair dryers, shears, razors, massage lotions, or samples of great beauty products. Customers are hard to replace, but the thing is… you’re a rock star. You give great cuts, massages, or facials. You’re on time, personally motivated, and you’re fun and engaging and talented. Along with great service you give great advice for all the weird life problems your clients tell you about. People love you and your treasure trove of hair color and styling products. Your clients will stick with you—well, most of them will. But you’ll have to work for it.
It’s said by salon industry experts that you can expect to lose twenty to thirty percent of your clients when you shift locations. Some loss is inevitable, but you’re more likely to keep that number on the low side if you manage your move well.
Give Verbal Notice. Like, a LOT of Notice.
While it’s understandable to want to keep a move quiet while you’re still in the planning stages, you will have to give your clients quite a bit of notice if you want to retain them as you move. Did you know that salespeople say you have to tell a person something three times to get it to sink in? Whether or not you can see your clients three times before you move, telling them as early and as often as possible that you’re relocating will help as many of your customers make the jump with you. Drop them a line on social media as well as telling them in person. And when it’s really happening, try to get them to pre-book at your new location. That way, they’ll be in the door almost as quickly as you’ll be! People need the services you provide, so the sooner you’re up and running and getting them in the chair, the better.
Flood Them with Notifications…
Telling your clients in person is great, but you also have other options—especially if you’re in a difficult situation leaving your old location and starting at a new one, and you don’t want to advertise your move until it’s time to make it. Try some of the following…
- The US Mail: Send cards or letters to their home addresses, if you have them.
- Social Media Updates: If your clients follow you on Facebook, Twitter, or Instagram, you can lock down your profiles so that only certain people can see them. Then you’re free to post alerts to your clients.
- Emails: A targeted email blast can do wonders for your client retention rate when you move.
- Text/Phone Call/Voice Mail: You have their phone numbers. Use them!
Maybe this seems like a lot of work, but it’s more work to build a new clientele from nothing. Every client you have is probably worth $1,500 or thereabouts in annual revenue (a number we based on a client getting a cut and color ten times a year). Add to that the occasional $25 bottle of shampoo, conditioner, or other styling products and the value goes up. And this number might be even higher once you start running your own mini salon suite in Lawton and can retain more of your money and keep more of the markup on product sales. When you add in 20% in tips, your hard work will pay off in the end.
It might help to offer a discount to clients who follow you to your new place, and it’s often worth it to ask your existing clients to tell their friends. But don’t overdo it! Not all of your clients will follow you, and you’ll have to let them go or risk seeming obnoxious or spammy.
Host a New Salon Launch Event
Launch parties are fun—and hosting one can generate some additional buzz for your new location. You can hand out gift certificates for discounts and show off your killer décor. Most of all, it’ll show them all where you are. Get a few snacks and a few drinks and people will come.
And Maybe Don’t Talk About the Old Salon
Your clients will ask what happened. While it’s acceptable to cite differences of opinion or a rent increase, it’s important not to badmouth your old location and more importantly, the people there. The salon industry is a tightly-knit group; word gets around. Stay positive, talk about how much you’re loving your new space or business, and leave out any bad feelings you might have.
You Know You’re Going to Make the Move…
The only constant in the universe is change. You have to be prepared! You’ll move, for better or for worse. Why not be proactive about your dreams? Make lemonade out of the lemons of life! As painful as it might be to cut ties or as inconvenient as moving might be, you’ll love working for yourself in your own mini salon suite in Lawton!
Salons de Beauté in Lawton is leasing mini salon suites to stylists looking to move into a great, upscale location where they can be their own bosses. Contact us today and find out about our reasonable rates and great location!
When you’re still learning your trade as a salon or beauty industry professional, it’s easy to dream about your future—what you’ll be doing, where you’ll be working, how your own space will look one day. But then you finish your coursework, get your diploma, and “one day” becomes “right now.”
Those first moments as a recent grad and a new beauty industry professional can feel intimidating, but just like anything else, forewarned is forearmed. The truth is, you should be excited—you made it through school and you’re going to apply everything you’ve learned to the real world now! So, by reading up on the challenges faced by professionals who are just starting out in the industry, you can come at any new situation with confidence that you can rise to the challenge. Here are nine things all beauty industry hopefuls should know before making the leap from student to professional!
- You’ll Never Stop Learning
For better or for worse, the learning doesn’t stop once you graduate! Everything changes in this industry, and the best professionals keep up with the times. Makeup trends change with the seasons, hairstyles come and go, massage therapy techniques alter as new studies are done, and new tools come out to aid cosmetologists. Sure, you’ll always have those things you do best, and you’ll settle into certain timeless styles and popular techniques that suit you and your clientele, but there are always going to be opportunities for you to improve and grow and change. Get used to the idea that you’ll always be a student!
- You’ll Tap into Creativity You Didn’t Know You Had
The stereotype of students being lazy party animals doesn’t ring true to dedicated learners who are there to fulfill the requirements necessary to get out in the world and achieve their dreams. For those sorts of future professionals, school can be hard, exhausting work! Once you leave the classroom and you’re out in the real world of professional life, you’ll finally have the chance to explore your personal style and develop your creative impulses in ways you couldn’t have imagined when you were in school. You can take what you learned in cosmetology school and do truly amazing things with those skills, take what you learned about the human body in massage therapy school and make people feel better. Pros who have “been there” predict that once you’re working full-time, you’ll come up with all sorts of ideas, and they’ll keep on coming every time you open a magazine, talk to a new client, or watch a new TV show. So, why not buy yourself a notebook as a congratulatory gift for graduating and jot those new ideas down in style?
- Instagram and Pinterest Can Be Deceiving
Above, we talked about finding inspiration everywhere. That can be an amazing thing, but it can also lead to negative feelings, especially when it comes to seeing what your peers are doing on social media. Studies have shown that social media is a double-edged sword. Yes, it can perk us up, make us laugh, keep us connected… but it can also foster feelings of inadequacy when we see what our friends in the industry are up to. When you see the amazing haircuts or great nail jobs or excellent reviews of your colleagues, if you don’t feel your work is at the same level, it can really make you feel a bit envious. So, just remember… we tend to put the “greatest hits” of our life on social media. You only post selfies when you look good, right? So why would your contemporaries post their bad cuts or the terrible reviews they receive at their salons in Lawton? When you see their work, don’t be discouraged. You’ll get where they are… and remember that they’re probably feeling similarly about seeing only your best work, too!
- You Can Make Lifelong Clients and Friends
The health and beauty industry is a people-focused industry. You’ll be dealing with people every single day, whether they’re your clients or other pros! This means you’ll have plenty of opportunities to forge the sorts of relationships that will last you a lifetime, whether with other professionals or your clients. The people you went to school with, the people you see in the chair month after month: they’ll be with you for years to come!
- It’s More Than Beauty Therapy
The beauty industry is a service industry, it’s true… you’re providing haircuts and color, nail jobs or facials, but you’re also providing something intangible. You’re providing attention, sympathy, and a listening ear. You’ll learn a lot about your regular clients, trust us, and it’s good to be careful with what you’ve learned and how to give advice, because your clients won’t just ask you about what looks best on them, or how to stretch after Zumba to avoid another pulled hamstring. They’ll ask you about their boyfriends and girlfriends, about how to deal with their mothers, and more. It’s a big responsibility, so use your power wisely!
- You’ll Benefit from an Industry Expert
Mentorship helps new beauty pros thrive. Articles like this are full of good advice (at least, we think so!) but a personal relationship with someone who’s been in the trenches and whose style you like… that’s invaluable. It can be intimidating to approach a seasoned professional for advice or with an appeal for mentorship, but it can definitely be a high risk/high reward situation. Or, think about a mentorship program!
- You’ll Need Some Space
There’s an old saying in business that no one ever gets wealthy working for someone else. That can definitely be true in the health and beauty industry. While opening your own salon used to be a dream for established professionals, even newly minted health and beauty industry workers can afford their own salon in Lawton with a mini salon suite at Salons de Beauté. Leasing a mini salon means you can keep more of the money you earn—including turning a bigger profit on retail products—and most of all, build a business you can call your own!
- Success Comes from Dedication and Commitment
The dedication and commitment that kept you going through school are crucial tools you’ll need in the “real world.” While school might have seemed challenging, you’ll be facing new difficulties now that you’re a real professional. Those who succeed never lose that spirit of adventure and sense of “I can do this!”
- In the End, You’ll Never Want Any Other Job
While it can seem hard at times, once you’re in a groove as a health and beauty industry pro, you’ll never wish you were doing anything else. It’s said that the secret to happiness is finding something you’re good at, you enjoy doing, and can get paid for. Well, congrats! You’ve done it! So, while the road ahead might have speed bumps and pit falls, you’re on the right track to loving every minute of your working life.
Ready to Get Started? Salons de Beauté is leasing mini salon suites to dedicated health and beauty professionals, new and experienced. Contact us today and find out what leasing a mini salon means for your future!
If you do a search online for articles on “how to make a salon business successful,” you’ll likely find more than you could ever possibly read. Every year, countless articles are published on personal blogs, industry websites, and even in magazines with advice for those who are looking to bring their business to the next level. Articles like these are a great resource, but they don’t answer the question of why it’s so difficult to make a salon business successful.
Recently, a study done by a salon industry research group asked hundreds of salon and beauty industry pros about the biggest challenges they face every day when running their salons. They discovered that 52% of salon owners and workers think that of all the challenges out there, the two most difficult aspects were:
- Getting new clients
- Retaining existing clients
So, for our blog this month, we here at Salons de Beauté thought we’d address both of these top concerns. We lease mini salon suites in Lawton, and for anyone interested in finally striking out on their own and being their own boss, it’s a good idea to know what the challenges associated with making such a change might be. Any first-time business owner will know that the best way to handle challenges is to find opportunities for learning via cost-effective means. The best way to build a salon business that is viable and comfortable is to learn from somebody who’s done it all before—and done it successfully! Learning from salon and beauty industry professionals will reduce your challenges, but not everyone can learn from a salon industry mentor—though read on to learn how that might be easier than you think! But first…
Leverage All Your Social Media Channels
Social media is a great way to grab new clients for your salon and retain your existing clients. It’s basically free, except for the time you put into it (though you can use promoted posts on both Twitter and Facebook if you want to spend some money). Social channels encourage business for a few reasons… including the face that everyone is on their phones and tablets all the time these days. Even when we’re watching TV we’re on Facebook, Twitter, Instagram, Pinterest, Yelp… Putting up pages or accounts for your mini salon suite in Lawton and posting regular updates, even if it’s just pictures of improvements to your space or great haircuts or nail jobs, will keep you on your clients’ minds. And posting coupons can be great, too! That way, they’re inspired to stop by and mention your ad.
Retain, Retain, Retain…
As a salon worker, client retention is important. But as a salon owner, it becomes even more crucial to hang on to your hard-won clients.
Retaining clients is easier than you might think, though. Listening to your clients is a great way to make a connection, so always ask for feedback—or encourage it by incentivizing it. (See our bullet point above about social media—you could always offer a 20% off discount for anyone who sends you a message with feedback!) Stay connected with your clients, and definitely encourage pre-booking. Why not try to book a six-week return for your hair clients, or a monthly pedicure appointment? Those strategies can really help, because being in the salon industry means competing with everyone else in the salon industry. Also make sure to pay attention to little details, like greeting your clients, smiling, and offering a bottle of water or cup of tea. Those perks can really make people long to come back to your relaxing, tranquil salon where they’re pampered away from their everyday life.
Find a Salon Industry Mentor
A mentor can make all the difference to someone starting their own salon business. They say that the most successful salons are ones that have someone to pay attention to day-to-day operations and another person who is the creative mind behind the salon, but that isn’t an option for everyone. If you’re looking at a mini salon suite in Lawton, at the end of the day, it’ll be you who’s doing both. That’s why a mentor can be so helpful. Books and articles are great, but personalized help is better. A mentor can also introduce you to other salon industry professionals for networking possibilities!
Salon industry mentor Angie Prock runs a Salon Success Academy here at Salons de Beauté. If you’re interested in a mentorship opportunity, that’s just another reason a salon suite in Lawton might be the best place for you to launch your own salon business!
Location, Location, Location…
Success and failure can seem arbitrary sometimes, but there are a few ways you can ensure success. One of these is location. A solid location for your new salon can make all the difference when it comes to staying in the black rather than bleeding into the red.
What makes a good location? Well, you want a location with high visibility, lots of traffic, and in an area where your demographic lives or shops. Of course, the best locations may be more expensive, which is why a mini salon suite at Salons de Beauté is ideal. You’ll want to outfit your space professionally and beautifully, but it’s important to not go too crazy with décor. You’ll want to make your space inviting to the sorts of clients you want to attract, but at the same time, every dollar spent needs to be earned back. If you’re leasing a mini salon suite, however, you can probably afford to do more with decoration. Ours come outfitted with everything a beauty pro could need, and at a reasonable price.
Running a Successful Salon Business Doesn’t Have to be so Difficult
Running a small business is always going to be a challenge, but it doesn’t have to be impossible. All it takes is a little planning and forethought. Good advice and mentoring can also be hugely helpful. The fact that Angie Prock runs her Salon Success Academy right out of her location at Salons de Beauté makes our location and our mini salon suites in Lawton even more appealing! Contact us today and open up a world of possibilities for making your dream business a success!
Being your own boss and owning your own business is a rewarding career choice. It’s one that often affords beauty industry professionals more freedom to explore their own personal vision of how a beauty business can best serve its customers. But deciding to take the path toward your unique dream doesn’t mean you have to reinvent the wheel to get there. Getting a salon industry mentor can be a great way for any new small-business owner to learn helpful tricks of the trade and/or “hacks” from a seasoned professional who’s been there. Whether you need inspiration on how to expand or guidance on how to get started, a mentor can be a huge help.
Here are five ways how a salon industry mentor can be of help to you:
- You get highly-personalized advice from a mentor.
- A salon industry mentor can help accelerate your success.
- A mentor will help you navigate the pitfalls.
- You’ll begin to build your network of salon industry professionals.
- And working with a mentor will help make you money, not cost you money.
Need a real-world example of the benefits of mentoring? Look at Facebook founder Mark Zuckerberg. Did you know he was mentored by Steve Jobs, the founder of Apple? Yep! While we may have the idea in our heads that we ought to be a “self-made businessperson,” industry mentors have been helping up-and-coming businesspeople since the dawn of commerce. After all, that’s what apprenticeships were back in the olden days: an opportunity for those new to a business to learn from those with more experience. Having a mentor doesn’t mean you can’t follow your own instincts and gut feelings. Those are important to anyone who wants to succeed in small business. But people who have been there and done that can help you avoid some common—and not-so-common—pitfalls that can be sidestepped if you know how.
In the health and beauty world, there’s often a great deal of training and learning and lived practice that has to happen before you strike out on your own to become your own boss. But being an experienced professional who is up to date on certifications doesn’t necessarily equate to real-life business experience. Read on to learn more about the ways a salon industry mentor might benefit you!
You Gain Experience Not Shared in Beauty or Cosmetology Schools
Seminars, classes, books, and certification trainings are all crucial parts of becoming an experienced and knowledgeable health and beauty professional, but we all know that there’s no substitute for experience. Personalized advice from a seasoned professional who’s stood where you’re standing—and has succeeded—is invaluable. Whether you’re concerned about what to expect from an average day, week, month, or season or if you’re looking for a personalized answer to a specific question, a mentor will have experience and advice to offer. Some things have to be experienced to be learned, and even the best books will go quickly out of date in a fast-moving industry like health and beauty. Take it from someone who’s “been there!”
You’re More Likely to Succeed with Help from a Salon Mentor
Multiple studies have shown that successful businesspeople take advantage of mentorship opportunities. Do you have someone you look up to? Is it someone whose salon is #goals or whose business model seems profitable while still allowing her free time to live her life? Talking to her could be life-changing, because those sorts of mentorship opportunities are crucial to your becoming the business owner you want to be. And they increase your chances of success!
A Salon Industry Mentor Offers Encouragement and Reassurance
Owning your own business is not easy. Everything is on your shoulders. It can feel isolating and scary when you’re the one who cuts the checks. The bucks stops with you! Well, you’re not alone in feeling all that. Your mentor will likely have had to deal with the same sorts of struggles, anxieties, and troubles, and she’ll have made it through those to be successful! A good mentor will help you feel less alone and will relate to where you are by providing wisdom and solutions. Need a gut check? A mentor can provide that! Do you just need to vent and feel listened to? Mentorship provides a safe space for that. While your friends or your mom might tell you that you’re doing just fine, those words can be a lot more reassuring when they come from a respected mentor.
Your Mentor is Someone You Can Turn to When You Need Help
Everyone needs help sometimes. It can be hard to mess up, especially when your money, time, product, or client base is on the line. But accidents happen, and it’s okay to make mistakes. Your salon industry mentor will have advice for you during the tough times, because she’ll have gone through them, too. If you’re in a situation that’s unfamiliar to your mentor, she’ll know more professionals to ask about your conundrum. After all, she probably has a mentor, too, or at least a broader network of established, successful business owners who can provide answers when you’re experiencing a temporary setback or a bigger, unanticipated challenge.
A Salon Industry Mentor Can be a Strong Professional Reference
A reference you can count on is a good thing to have. Maybe you’re looking to take out a loan, or you need to sign a lease for a great location. Knowing you have a character reference familiar with your strengths and your abilities can be a big confidence boost as well as a professional asset! And we’re not just talking about a letter of reference, either. A mentor can sometimes attend meetings with you and give you on-the-spot assistance.
The Salon Success Academy in Lawton
Salons de Beauté in Lawton, Oklahoma offers mini salon suites to beauty industry professionals looking to make the leap from employee to owner. Our community is amazing here, and so is our location, and it just keeps getting better. For example, our tenant Angie Prock is spearheading a Salon Success Academy! Angie Prock has her own successful mini salon suite business, and she is currently accepting applicants for her 14-week mentoring program. This mentoring program is not affiliated with Salons de Beauté, but upon completion of the 14-week program, graduates are encouraged to transition to an owner-operated suite on-premises at Salons de Beauté!
Whether it’s because you’ve had a confusing interaction with a manager during a quarterly review, experience a persistent feeling of knowing you’re not reaching your potential in your place of employment, or just wish you could make a living off of your dream career, you’ve likely thought about starting your own business. For many people, this might be something like an online handmade jewelry store—a side-hustle to do on evenings and weekends. But for others, the dream is to take their knowledge, talent, and skills to start off on their own in the industry they’re already involved in. Take the beauty industry, for example. Hairstylists, nail techs, massage therapists, and others can certainly thrive when working for others, but many beauty pros want to take the plunge and be their own boss. Moving from being an employee to being a business owner can seem expensive and intimidating, but it can easily become your reality, especially if you live near Salons de Beauté in Lawton.
Making the Jump from Salon Employee to Entrepreneur
The truth is, fear is the hardest thing to overcome when it comes to making the jump from employee to entrepreneur. Think about it this way: you already have the passion, you already have the drive… or you wouldn’t be considering the move in the first place!
The way to combat fear is to educate yourself. The Salons de Beauté blog is a good place to start acquiring the knowledge and experience you’ll need to draw clients, offer professional services, and figure out what it’ll take to open your own place. Check there for advice on things like joining a trade union, establishing relationships, and making your salon a success. You’re already a talented beauty professional with solid technical skills. Maybe you already understand the business side of things a little, and just need to make sure you have a solid plan. If you’re committed to learning and have the energy to do what it takes to make your own business a success, you can do this. Let the fear go! Because the process is not that bad, even when it comes to finding premises. Although…
A Professional Location is a True Sign of Professionalism
Finding a location for your beauty business can be tricky, especially when you’re working on a budget, but it’s also extremely important to have premises that look professional. Beauty is all about trust, and your clients want to feel like they’re in good hands. Clean premises with a relaxed, salon-like feel in a high-traffic area will do wonders for your business. And if you can establish your business near similar ones, you can enjoy the “multiplier” effect where business brings business—you know, like having a coffee shop next door to a dry cleaner. Even better would be a setup similar to what you’d enjoy at Salons de Beauté in Lawton. If you’re a nail tech who accepts walk-ins, and your next-door neighbor is a hair stylist who gets a bit busy on the weekends, boom. That’s traffic you might not have had otherwise! That’s why small businesses find locations next to other successful businesses—impulse traffic can be a huge income source. Plus, the extra parking can make it a lot easier to get in and out of your business!
It’s Hard to Find Affordable Real Estate
While a search for affordable commercial real estate can seem overwhelming, it won’t be so bad. After all, commercial spaces are more valuable to their owners when they’re leased, so they’ll price themselves competitively. The big problem is actually finding an affordable space that’s already set up for what you want to do. Even if the price on a space is right, and the location is to die for, if it used to be a pizza place or an office, it’ll cost far too much to install cabinets, shampoo bowls, styling chairs, sturdy countertops, mirrors… everything you’ll need to be a small salon.
But if you live in the Lawton area, there’s a good solution at hand. Salons de Beauté in Lawton is affordable—most of our clients pay about $130 a week for a mini salon suite between 9×9 and 9×11 that has everything they need and nothing they don’t. Our space is welcoming to clients, with privacy doors and salon-like waiting areas. We also have great parking for them and on-site laundry facilities for you.
You Can Find a Salon Space That’s Affordable
We understand that any rent can seem like a lot when you’re used to just receiving a paycheck at the end of the working week, but in reality, the cost of a space for your own salon is easily covered when you’re keeping all your monthly service revenue and every single bit of the profit from your retail sales. Many of our leasees here at Salons de Beauté have found their income has doubled or more when they don’t have to share revenue or product sales.
As a New Salon Owner, Less is More
A mini salon suite might not be the space you first imagined when you began to dream of owning your own business, but when you really think about it, a smaller space can mean big things for you. Whether you’re starting out as a small business owner or downsizing because you’re tired of running a huge salon, less will be more when you lease with Salons de Beauté. Stylists and beauty pros can only really service one or two clients at a time, so you don’t need a ton of space to do your job exceptionally well. What you need is enough space to work with your customers, show off your products, and move around without banging into things. The waiting area at Salons de Beauté allows early arrivals to sit and relax while you finish up with your prior client, so you don’t need a seating area. You just need room to work, and you’ll have it—with storage, too, and all the amenities.
What Next for Your Salon Business?
If what we’ve said has got you thinking that leasing a mini salon suite might be the right choice for you, well, it’s time to take action. The year is ending, you’re starting to think about what the new year will bring. If you’ve fantasized this year about outfitting a salon space, creating a new client base, selling your favorite products, and more, it’s time to pick up the phone and call us today! Salons de Beauté is a great choice for any stylist or beauty pro interested in branching out into managing their own business. Contact us today!
Salons de Beauté offers beauty professionals the opportunity to own their own business and be their own boss. Have you ever dreamed of opening your own salon where you could stock the products you love and perform the services you enjoy the most, all in an atmosphere that perfectly suits your professional goals and personality? At Salons de Beauté, you can, but without the massive overhead that comes with establishing your own premises.
Salons de Beauté leases mini salon suites to motivated individuals who want the freedom of owning their own business without the hassle. Our facility leases to all sorts of beauty professionals, from hair stylists to nail techs, massage therapists to aestheticians, more. We’re a community!
There are many great reasons to lease a mini salon in Lawton from Salons de Beauté, but today let’s talk about the six best ones. Read on to find out why it might just be the right choice for you!
Launching Your Own Salon Business Isn’t Difficult
For many first-time business owners, the idea of starting your own business may seem intimidating. But Salons de Beauté can take a lot of the anxiety out of making the leap from employee to owner!
Sometimes the perfect-seeming building needs a lot of infrastructure put into place, which can take time and be a money sink. Fortunately, Salons de Beauté was designed to be an efficient, ready-made space for beauty professionals. We thought of everything, so you don’t have to! We want to help you get your doors open as quickly as possible.
There’s plenty to learn about owning a small business, but you’re an experienced salon pro. You know the health code, you know what clients expect from you. You just need to put it all together, and we can help! From our efficient spaces to our ongoing blog full of tips and advice for new business owners to our community of professionals, we’ll help you get where you need to be. All you need is to get your Establishment License and your OK Board of Cosmetology and Barber License!
It Really is the Best of Both Worlds for Salon Professionals
At Salons de Beauté, you’re a business owner and beauty pro! You really are your own business: you schedule your own appointments, and you choose your own clients. You can access your business at any time of the day or night, and you have the security of having the key to your own private space.
If you’ve dreamed of running your own business without the risk of getting too busy for the creative side of beauty work or ongoing educational opportunities, Salons de Beauté is where you need to be!
You Control Your Own Service and Retail Product Sales!
Do you dislike the fumes from coloring hair? Maybe you don’t feel hot stone massages have as much therapeutic benefit as some others do. Well, when you lease your own mini salon suite from Salons de Beauté, you determine what services you offer! You can specialize as much or as little as you like.
You can also decide which products to sell to your customers. Everyone has their favorite line of beauty products, from shampoos, conditioners, and hair treatments to face care lotions, oils, toners, and scrubs. When you own your own business, you don’t earn a commission on products sales, but instead keep 100% of the profit. You can cross-sell knowing you’re selling your clients only products you personally believe in, while keeping more of the income!
Your Salon Business Benefits from Location, Location, Location…
Premium locations mean premium rent… but not at Salons de Beauté! Salons de Beauté has a sweet location in Lawton, in the Junction Shopping Center on E. Gore Boulevard, across from the Apache Casino Hotel. It’s a high-traffic area that hosts millions of visitors every year.
An attractive space is also crucial to a salon’s success. At Salons de Beauté, we spared no expense when it came to interior design. You’re welcome to decorate your mini salon suite however your feel reflects your individual style, and our premises are modern and chic with benefits and amenities you’d find while working in any upscale salon. Your utilities are included, and your space comes with styling chairs and ceramic bowls for shampooing. Our styling dressers have large mirrors, and each space has tons of storage. Your clients will also benefit from our amenities, like free Wi-Fi and a salon-like waiting room!
Salon Suite Owners at Salons de Beauté Get Noticed
Salons de Beauté is actively interested in the success of people who lease space from us. We help you promote yourself, grow your brand, gain recognition, and obtain regular business. We use our social media platform to name-drop our amazing talents, and even have in-house events to promote them. We also encourage our leasees to send business to their fellows. The “multiplier effect” brings business to business! Becoming acquainted with your fellow stylists and beauty professionals means you can start a network of referrals that will get more clients in everyone’s door.
You Can Open the Door to Your Own Salon Suite Today!
Salons de Beauté in Lawton, OK has twenty-six mini salon suites where beauty professionals just like you can open your own small business. We are actively seeking professionals who work in the health and beauty industry to lease our mini salons and start their own business for a tiny portion of what it would cost to do so in a larger salon. Our dream is to help yours come true, and we’re ready and eager to do so. If you need advice or recommendations, contact us about a salon suite. We’ll tell you what’s available, and answer any questions you might have. There’s no better time to get yourself set up with your own small business that will change the way you work forever! At Salons de Beauté, you can achieve creative control of your business while still making sure you’re providing the services you enjoy. We know you’ll fit right in!
Even if you like where you’re working, it’s always good to have a backup plan in case something goes wrong that’s beyond your control. Salons are businesses, and businesses go out of business, or they’re sold to new owners who want to hire new staff or take the place in a different direction. Sometimes your current salon won’t let you perform the sorts of services you’re interested in, or provide the sort of client care that’s best for you and your customers. Sometimes, no matter how much you like working at a place, the cost of renting a chair there makes it difficult to keep enough of your own money to make a decent living at the end of the day.
All of the above scenarios could lead to the desire—or the need—to jump ship to another salon. Sometimes, no matter how much you enjoy your workplace, you need to leave it behind you. But if you find yourself in a similar situation to the above, don’t just move from one salon chair to another—consider moving to your very own mini salon suite.
Maybe you’ve never considered being your own boss and going into business for yourself, but there are many reasons to think about it when it comes time to make a change in your life. When you own your own mini salon suite, you have more control over your clients, the services you offer, and your income. There are many great salons in Lawton—you probably already work at one of them!—but until you open your own, you’ll always be at the mercy of others. When you own your own salon suite, however, you’ll be in charge.
For example, when you own your own salon suite, you’ll be able to charge your customers what you think your services are worth, and up-sell any additional services you provide instead of handing off coloring or brow waxing to another aesthetician. Not only that, but you can also sell product at a higher margin, meaning your motivation to cross-sell will be rewarded and reflected in your own bottom line.
And speaking of those products, you won’t be limited in what products you can sell when you run your own mini salon. You’ll decide what deals to put in place, what brand lines to offer your clientele. You’ll know best what they want, and you’ll sell those items at a price point that will tempt them.
Once you start thinking about owning your own mini salon in Lawton, you may find that you start thinking about lots of little things you would change about your current salon if you could. Maybe you think you’d do a better job managing than your current manager. Maybe you think you could set better hours of operation. Maybe you see ways you could be retaining more clients, or generating better word of mouth. Maybe you see ways you could provide better customer care, or don’t like the lack of unity among your coworkers. Or maybe you’re just sick of mandatory meetings! Whatever the case might be, a mini salon suite might well be the right place for you to move, when you’re ready to move.
Red carpet events like the Oscars and monthly magazine spreads alike often feature amazing feats of hairstyling and coloring, inspiring nail art, new makeup application techniques, and the latest advances in skin care—as well as the results of them. It’s hard to keep up with it all, especially in this age of social media when the demand for a copycat hairstyle or nail job might arise on the basis of a random celebrity Instagram post!
While plenty of stylists, cosmetologists, and nail techs get by on what they already know, the most successful beauty industry professionals are the ones who are continually looking to build on their skills so they can stay relevant and serve their current and prospective clients. Just like any other profession, the true professionals are those who stay up to date on what’s hot (and take the time to brush up on standard techniques that serve their entire clientele—not just the most fashion-forward among them). And that’s why it’s so valuable to allocate some time every year to continuing education in your field so you can learn all about new products and the latest techniques.
While it may seem like “just another thing to do,” taking continuing education courses can actually revive your interest in your profession and bring you new energy! How? Well, not only will you come away from courses feeling like you’ve mastered some new technique or brushed up on core skill sets, but you’ll also meet other beauty pros who might be valuable resources or contacts—or new friends!
Let’s face it: cosmetology school is crucial for beauty industry professionals, but the wide array of skills you learn there may not be things you practice every day. If you’re like just about every other beauty pro, regardless of your field, you’ll have developed specialties over the years, especially when your “regulars” return time and again for what you do for them. So, brushing up on techniques less commonly practiced will only make you more valuable to new clients—and your old ones who might need a little change of pace. You may also need to take classes to maintain your license. Different states have different requirements, but when it comes to new techniques and standard safety procedures, you may need to become certified or maintain that certification over time.
Education for education’s sake is another great reason to keep up to date on your field! But here at Salons de Beauté, we think one of the best reasons to go back to school once in a while is that it primes you to own your very own business. As those who already own salons in Lawton can attest, opening your own salon isn’t easy. You need knowledge beyond how to give a great haircut, the intricacies of gel nails, or the best massage techniques. Taking classes can help not only to educate you in the ins and outs of small business ownership, but also to expand your skill set so that your mini salon suite at Salons de Beauté can really thrive!