We know your type. You’ve always dreamed of owning your own salon suite. You’ve thought long and hard about the freedom of it, the increased earnings, the ability to design your creative space the way you want it, the potential to have a better one-on-one relationship with your clients. Well, you need dream no longer, because Salons de Beauté in Lawton, Oklahoma is now leasing mini salon suites in our salon gallery, making it easier than ever for you to make the shift from employee to business owner.
If you’re ready to build a salon suite business, you likely have a good idea of what you want your own mini salon to look like, the hours you want to keep, and the services you will offer. But do you have a marketing plan? You already have an advantage when you lease a mini salon in our salon gallery, as you’ll be a part of a community of health and beauty professionals clustered together, but for those of you just starting out, an online marketing plan could be just the thing to jump start your new business. Yes, online—the Web is one of the easiest ways to market yourself, and one of the cheapest, too. Online, you can advertise your products and services, showcase your talent, and connect with prospective clients. You can also keep up with your current clients to offer them specials. Online marketing also helps you grow your reputation locally!
The easiest way of managing this is social media. Twitter, Facebook and Google Plus are essential. Make accounts, and keep them updated as frequently as your time allows. Brief messages about your location, what you offer, and why you stand out from the crowd will attract interest—especially if you link these accounts to a Pinterest or Instagram. Visual-based social media will let you display your talent by posting pictures of what you have to offer, the space in which you work, and the services you provide (though always get your clients’ permission before posting pictures of them!).
It’s also crucial to ensure your salon is listed on local business review sites like Yelp, Google My Business, Bing Places for Business, YP.com and Foursquare. This will ensure the people who want to find you will find you. It’s also a very good idea to encourage your happy clients to leave good reviews on these sites, as in the Internet age, people often look at such things before committing to a first appointment.
We’d also suggest staying tuned right here at the Salons de Beauté blog for helpful articles on how to build and manage a prosperous salon suite business. We built Salons de Beauté to help creators like you achieve your dreams—promotion is part of that! So come back frequently and see what we’re discussing, we think it’ll help!